Kitchen WORLD
Client: Kitchen World
Project: Brand Redesign
Services: Creative Direction, Art Direction, Graphic Design, Graphic Production, Photography,
Our friends at Kitchen World came to us ready for a fresh look. Their logo, unchanged since 1995, was tricky to use because of its very wide shape. They were open to reimagining or redesigning entirely, as long as it centered on the name that carried equity: KW.
It was amazing working with Vermont’s leading vendor for cabinetry and countertops, a company with real prestige and a sharp eye for detail. Something we can relate to.
OUR APPROACH
We began with a solid foundation, diving into their audience, competitor analysis, and the market they lead in for the past three decades. From the start, they knew they wanted a logo with more presence and a more modern look. Through a thorough brand audit, we sat down together, explored what brand identity systems inspired them, and asked questions to uncover why those brands stylistically resonated with them. Their insights guided us toward a clean, confident, and timeless design exploration built around the one element they wanted to keep from their old logo: KW.
THE ARTISAN MARK
Rooted in craftsmanship and quality, the chosen brand identity embraces the idea of an artisan mark, a signature seal of approval that reflects the design excellence and lasting quality KW has been trusted for over decades.
LOYAL HUE
Since its inception, Kitchen World has been defined by blue, a color known for design blueprints but it also conveys reliability, loyalty, and wisdom. Blue reflects the artistic innovation and sophistication long associated with the color Cobalt. Pairing warm creams, bronze tones, and natural wood textures with KW Blue and Cobalt marries comfort, strength, and loyality.
THE BEFORE AND AFTER
Every transformation brings meaningful impact, but this one even surprised us, and we were the creators. We are proud to craft a brand system versatile enough to shine across multiple formats and channels, yet always tell the same story: Kitchen World embodies excellence, modernity, reliability, and trust.
TRUST IN EVERY DETAIL
We built a flexible, iconic logo system designed to perform seamlessly across every channel, reinforcing trust, craftsmanship, and excellence in cabinets, countertops, and accessories. To back it up, we created showroom signage, truck wraps, corporate stationery, and apparel that spark excitement, feel personal, and showcase reliability. The v-shape ribbon detail that frames SINCE 1995 conveys trust and craftsmanship, adding an elegant, intentional finish that mirrors the v-shapes in the K and W.
