Ben & Jerry’s
Services: Video Production, Photography, Animation, Art Direction, Copywriting, Treatment
We’ve been collaborating with our friends at Ben & Jerry’s for more than a decade on so many different kinds of projects. But this one was special. This one was different.
NON-DAIRY Re-launch
For Ben & Jerry’s seriously delicious and deliriously creamy new Non-Dairy relaunch, we
Created and developed brand strategy
Convened a full-day crossdisciplinary brainstorm session to get ideas flowing
Created and developed campaign concepts
Created key visuals
Created taglines and a copy bank
Executed campaign graphics and animations
Created launch videos for social platforms
Did all of this for US and Global campaigns
Provided a campaign toolkit to help partner agencies execute their ND work
Provided concepts that guided development of the nationwide ND launch tour
We love everything we get to work on with Ben & Jerry’s, but this was the first project we got to basically help build from the ground up. And wow, it was fun! So many members of our team touched this—and in the process we developed some shiny new capabilities that we can’t wait to put into action again. Also: This Non-Dairy recipe is so, so good.
