With 2014 ranking as the hottest year on record (until it was surpassed by 2015...), Ben & Jerry's said enough is enough. "If it's melted, it's ruined," said co-founder Ben Cohen, a philosophy that goes far beyond ice cream. Believers that businesses have a responsibility to promote social change and progress, they began a campaign to empower their fans to fight climate change.
Defining themselves as a "social justice company that just happens to sell ice cream," Ben & Jerry's came to us to help spread their message of climate justice and to empower their fans to take action immediately.
On September 21, 2014, Ben & Jerry's took to the streets at the People's Climate March—the largest climate march in history. Millions of people marched at over 2,600 events in 162 countries to demand change from leaders in the United Nations.
The People's Climate March was just the beginning for Ben & Jerry's. Filming candid interviews with youth activists, as well as key individuals from Greenpeace and Ben & Jerry's, we crafted a short film to tell the incredibly important story of climate change and help kickstart Ben & Jerry's platform for action, demanding a transition to 100% renewable energy.
+ Art Direction
+ Video Production
+ Graphic Design